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Global Expansion in the Information Age: Big Planet, Small World
Howard provides managers with everything they need to know about information technology in order to enter and succeed in the global marketplace. From product assessment, development, positioning and packaging, to practical tips on cultural awareness, this book covers it all. A must-read for any organization entering the global marketplace and using the latest technologies to get there.
249 pages, Hardcover
First published January 1, 1995
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