101 Easy Ways to Increase Business with Boomerplus Clients

by Richard B. Ross, Michael P. Sullivan

Getting more business from boomers and older clients is easy if you follow the suggestions in 101 Easy Ways to Increase Business with Boomerplus Clients! There are literally dozens of simple actions that will result in deeper relationships, more business and referrals. From making your office part of the sale to talking about risk, learn how to be more effective without changing the way you do things. Find out how to create more sales opportunities, manage a client meeting, connect emotionally, improve client comprehension, use life events in the sales process and conduct more powerful and effective face-to-face and telephone meetings.

Paperback

Published September 1, 2003