The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

by Christer Holloman

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Genres: Business, Social Media

276 pages, Hardcover

First published December 19, 2011

Reviews

[Ron · Rating 4 out of 5]

Some insights, decent primer but all over the place. Boris Veldhuizen van Zanten worth the whole book.

[David Roberts · Rating 4 out of 5]

The book I read to research this post was The Social Media MBA by Christer Holloman which is a very good book which I bought from kindle. I think this book is edited by Christer rather than written and features social media specialists from 4 continents who look at social media from an international perspective. In the west obviously Facebook & Twitter are extremely popular and the former often vies for most popular site in the world with Google. Half of all Facebook members log in and check their account in any given day. There are other very popular social media sites in other parts of the world. In Hong Kong for example there is a very successful bulletin board site at http://discuss.com.hk & in Japan there is a very popular social media called CyWorld. Two Chinese social media sites which are even more popular than Twitter are Baidu & QQ. The latter being the top micro-blogging site in the world. Many companies are encouraging employees to use social media to promote the company they work for. Some are trying to only have a specialist social media department promote them but they are gradually realizing they can be missing out on potential business. Some companies are very concerned about branding and if any employees do promote them they have to follow very strict policies with in that branding. Other companies are less strict and feel that having a more open policy is better. I think in most companies managers do find social media is a major component of their job even if they have a secretary that handles a lot of it. There are specialist social media marketing courses at most colleges in Britain. Some businesses like Dell have turned their business around with the help of social media. They have exclusive offers to followers on Twitter. In addition they have upgraded their quality of their computers considerably and at one time their computers tended to use onboard graphics which has mostly been remedied. There are over 25,000 comments and discussions about Dell Computers on social media sites every day and they have a team that monitors this and tries to see if any of the suggestions can be applied to improving their business. I did quite enjoy reading this book and I may join some of the social networks mentioned. One thing I've noticed is a lot of web browsers translate foreign language and Google Chrome does a particularly good job of this.

[Skye · Rating 3 out of 5]

At first I was like, "Meh. maybe I've read too many sm books cause theres nothing new and groundbreaking here". Then came along the Asian perspectives- yes! How nice it would be to have one sm book tailored to our region. The last few chapters were also insightful.

[Jignesh · Rating 4 out of 5]

Got the book reference from CIM UK. Seems a good read!