Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

by David Fishof, Michael Levin

Would you like your business...
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?

We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know—about marketing, partnerships, the power of bartering, and overcoming obstacles—isn’t taught in any business school.

David Fishof has lived at the center of the music business for more than 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current megasuccess as founder and CEO of Rock 'n’ Roll Fantasy Camp™, Fishof has learned from the leading minds in the music business—and has applied this learning in one entrepreneurial venture after another. Filled with insights from Fishof’s amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights from an unlikely source—the world of rock and roll.

Genres: Business

368 pages, Paperback

First published January 1, 2012

Reviews

[Jerry]

Set in the context of David's own professional pursuits, this book is a great primer on what it takes to make your personal enterprise a success. It starts with understanding your passion and desire to live that dream. The money is not the reason for going after our dreams, but if done correctly, the passion can lead to a good living.

I've read a number of books about how to be successful and I think this is the most articulate and accessible I have ever read. David tells great stories to support his teachings and they provide a fantastic perspective. He does not hold back on reality and it is clear that if you want to live your passion then you have to invest the time and the constant effort to achieve and perfect and adapt.

I recommend this book to anyone thinking of starting their own business. It will provide you a baseline and force you to ask yourself if you have the passion to be successful.

[Vivalc]

This book was written by friend and colleague of mine for over 15 years. I found the stories very entertaining and the information useful, I will recommend this book to my students who could potentially benefit from the information in their future career. The sports negotiations were really interesting...

[Pam]

I finished this audio book Thursday but I am listening to it again. There are so many nuggets of wisdom I can't get enough of it! Fishoff teaches you a completely new way to think about your business, yourself, and self promotion.

[Steve]

thank you for the giveaway and may you be 100times more prosperious and good luck!