Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships

by Arvind Sathi

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.

160 pages, Paperback

First published January 1, 2011

Reviews

[David · Rating 3 out of 5]

Old...dated...now. Then half the book went into data architecture...