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The Fundamentals of Fashion Management
In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade.
Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.
Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.
Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.
Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.
184 pages, Paperback
First published October 1, 2011
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Displaying 1 of 1 review
July 12, 2023
Really good textbook- gives a wholistic view of the industry and enters into specific details about each different role. Only criticism I have is that it hasn’t aged well, and doesn’t speak about the importance of new technologies and social media on the industry.
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