Dialogue in Focus Groups: Exploring Socially Shared Knowledge

by Ivana Marková

In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an introduction to understanding focus groups as analytical means exploring socially shared knowledge, e.g. social representations of AIDS, biotechnology or democracy, beliefs and lay explanations of social phenomena. The main emphasis of the book is to examine how to analyse interaction and ideas expressed in focus groups. The book considers, first, different kinds of dynamic interdependencies among participants who hold the diverse and heterogeneous positions. Second, it explores circulations of ideas and contents in focus groups. More generally, the book is concerned with

256 pages, Hardcover

First published November 30, 2007

About the author

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Ivana Marková is Professor Emeritus of Psychology at the University of Stirling, and Visiting Professor in the Department of Social Psychology at the London School of Economics and Political Science. She is a Fellow of the British Academy, the Royal Society of Edinburgh, and the British Psychological Society.