An Introduction to Visual Communication: From Cave Art to Second Life

by Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.
This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

273 pages, Paperback

First published October 6, 2011

Reviews

[Amber Gutman · Rating 1 out of 5]

So outdated and biased, especially in the last 2 chapters. Idk why it’s still being used in an educational institute.