The Way of the Innovation Master

by Jeffrey Baumgartner

The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined 1) The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was. 2) A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses. 3) A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know. Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation - and a must read for any manager who wants really to understand the innovation process.

230 pages, Paperback

First published December 1, 2010

About the author

Jeffrey is the author of four books, two on business creativity and innovation, a novel and a series of stories.

When not writing, he leads workshops on creativity and innovation; gives keynotes on the same subject and occasionally advises organisations as well as individuals how to be more creative.

He is also the co-founder of the Imagination Club and the Brussels Imagination Club, a non-profit group that promotes experimentation in facilitation, training and life-long learning

He lives in the village of Erps-Kwerps with his partner and three children.