Paperback. Pub Date :2006-06-20 448 English Harper Collins Publishers This full-colour textbook provides complete coverage of the AQA Applied Business A2 award Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10 : Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index.