Consumer Behavior

by Roger D. Blackwell, James F. Engel, Paul W. Miniard

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

832 pages, Hardcover

First published January 1, 2000

Reviews

[Sancaka · Rating 4 out of 5]

It's a good books

[Haydar Pho]

i need to read this book for finishing my MBA thesis

[Hanz KNUP]

gw baca buku ini gara2 ni buku kuliah gw...

gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA

[Maha Erwin · Rating 4 out of 5]

If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.

[Resham]

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[Anand]

Dai...