CREATE YOUR Own Unique ONLINE BRAND

by Abhishek Kumar

Discover and Communicate Your Passion Branding has evolved from nonsensical trademark names to descriptive words that tell people who you are and what your passion is in life. Take, for instance, this name had no real meaning until the machines came out and people used them as a common meaning for photocopying papers. While the brand is now known worldwide, the brand has been completely diluted into a generic meaning that is hard to defend as being unique and expressive of a company brand. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it is descriptive of what you do or who you are in business or life.

3 pages, Kindle Edition

Published December 30, 2019

About the author

Abhishek Kumar has earned a Master of Financial Engineering from University of California, Los Angeles (UCLA), an MBA from IIM Kozhikode and a B.Tech from IIT-BHU Varanasi. He has worked as a Corporate Banker for leading private sector banks in India and as a Software Engineer for a leading MNC.

Having devoted a considerable part of his working life to understand, integrate and deepen the concepts surrounding personal finance, Abhishek has focused towards bringing out books on Wealth Creation & Accumulation which could be read & understood by anyone. The advice presented in his books are based on the timeless wisdom of wealth creation and are practical & easily implementable.

He is also a critic of the conventional ways of managing money which he says have been designed not to help the end investors but the institutions and the intermediaries which reap benefits exploiting the ignorance of the people.

Abhishek lives in San Fransisco, Bay Area and may be reached at therichestengineer@gmail.com.

For more details visit:
https://authorabhishekkumar.com