The subject matter of this book - analysing middle class consumption in China and India - is extremely interesting. Unfortunately this book is not.
Limited perhaps by trying to examine both of Asia's rising powers at once, the essays do not give a rounded enough view of middle class consumption. For the casual reader looking for a broad analytical overview I am sure this is an excellent introduction to the topic. For anyone hoping for something more or coming to the book with some knowledge of India or China and their changing social structures, I suggest looking elsewhere.