Making the Connections: Using Internal Communication to Turn Strategy into Action

by Bill Quirke

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication – why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.

Paperback

First published May 10, 2002

Reviews

[Mike Love · Rating 5 out of 5]

The now seminal inernl communications book written by a master of his craft - a real treasure house for any corporate communicator - pretty much all you need to know to communicate internally effectively.If you only ever buy one book on internal communications, this must be it.

[Brad · Rating 5 out of 5]

Bill Quirke's book profoundly changed my view on what communications groups have been within organization to being truly the "oil that lubricates the machine."

"Making the Connections" has influenced how I plan and strategize my group.