What do you think?
Rate this book
The Marketing Information Revolution
Twenty-three experts pioneers in marketing information science detail the driving principles and diverse use of marketing information systems, and describe the insights gained from the experiences of leading American firms, including Quaker Oats, Procter & Gamble, CitiBank, Borden, Colgate, and Maytag. Annotation copyright Book News, Inc. Portland, Or.
373 pages, Hardcover
Published January 1, 1994
6 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.