Global 2 [with Review Cards & Access Code]

by Mike W. Peng

Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in *GLOBAL, 2E*. Written by renowned international instructor, author, and consultant Mike Peng, *GLOBAL, 2E* is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

Genres: Business, Textbooks

230 pages, Paperback

First published February 1, 2008

Reviews

[George Siehl · Rating 5 out of 5]

This college textbook thoroughly covers the topic of doing business internationally. Although it contains the seemingly mandatory allotment of jargon, it nonetheless conveys a massive amount of information, It is well organized and presents a consistent treatment of each section. This is done through the use of two primary perspectives used to analyze what a company must do to survive and be profitable when operating as a multinational enterprise. The two perspectives are the institutional and the resource based views.

The institutional view consists of formal institutions such as laws and regulations, which Peng characterizes as "the rules of the game." The institutional view also includes the informal social constraints of values, cultures, ethics and norms.

The resource view pertains to a corporation's internal resources and capabilities, both tangible and intangible. The tangible resources, those that can be observed and measured, consist of a firm's financial, physical, technological, and organizational assets. The intangible ones are harder to observe and sometimes impossible to quantify, but include such items as human, innovation, and reputational assets. It is the continued application of these two perspectives which binds the separate chapters into an organic whole.

Peng is a significant presence in the business community as a researcher, observer, and consultant, as well as a distinguished academic. His book draws on many of his real world interactions with the business community. This provides the sense that the content is highly utilitarian.

The text is supplemented by many tables, charts, photos, and a series of maps. All of these contribute to a deeper understanding of whatever aspect of global business Peng is addressing.

The book, while obviously meant for classroom use, is engaging enough for an interested reader to employ and take away a useful understanding of how international businesses operate. With a good teacher, this effect is greatly multiplied.

[Katina Van Cleave]

This author portrays his egotistical, prejudicial and discriminatory attitudes throughout this book. He uses the book to push a theory he created, institutional-based view. He spends a portion of every chapter reiterating the same thing, sometimes using new examples. This book does not teach how to take your business into a foreign market. It is an overview of global business with emphasis on 70%of them failing. I was left thinking M. Peng is a sick man when he commented that robots may break down, but they don't commit suicide.

[Martha Haile · Rating 5 out of 5]

Great textbook! Used this book for my International Business class and it was so easy to read and follow.

[Kafy'z Nerontor]

...........????