COMPUTATIONAL TECHNIQUES AND APPLICATIONS: CTAC 95 - PROCEEDINGS OF THE SEVENTH BIENNIAL CONFERENCE

by Robert L. May

Proceedings of the 7th biennial conference on Computational Techniques and Applications held July 3-5, 1995 at Swiburne University of Technology, Melbourne, Australia.

Hardcover

First published January 1, 1996

About the author

Robert Lewis May (1905–1976) was an American advertising copywriter who created Rudolph the Red-Nosed Reindeer while working for Montgomery Ward in 1939, drawing on his own shy childhood and writing the story amid his first wife’s terminal illness; the poem became a massive commercial and cultural success, spawning millions of copies, song and film adaptations, sequels, merchandise, and an enduring Christmas legend. Educated at Dartmouth and influenced by Alfred Adler’s ideas on inferiority and self-assertion, May worked for several major department stores before and after the Depression, later regaining the copyright to Rudolph and briefly leaving—then returning to—Montgomery Ward as Rudolph’s popularity fluctuated. He wrote additional children’s books, oversaw a wide range of Rudolph-related enterprises, and remained active in civic organizations; after the death of his second wife, he converted to Catholicism, remarried, and died in Evanston, Illinois, in 1976.