Case Study Research: Theory, Methods, Practice

by Arch G. Woodside

"Case Study Theory, Methods and Practice" looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods.

440 pages, Hardcover

First published June 1, 2010

About the author

Arch G. Woodside is an American marketing author, consultant, and professor. He is the Editor-in-Chief of Advances in Culture, Tourism, and Hospitality Research book series and the Advances in Business Marketing and Purchasing annual book series and a former Editor-in-Chief of the Journal of Business Research.