New Product Development For Dummies

by Robin Karol, Beebe Nelson

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21 st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Genres: Business

384 pages, Paperback

First published May 1, 2007

Reviews

[George · Rating 3 out of 5]

The book is a good starting point for everyone who wants to understand better the process stages in developing new products from ideation to market, also a decent part of the book is dedicated to measuring the results. However, the book mainly covers linear (waterfall) product development model, that usually doesn't work well, agile methods are only vaguely mentioned.

[David · Rating 4 out of 5]

To figure out how to create innovative ideas and bring them to market through a very complex environment (i.e., global conglomerate), I wanted to go back to basics - new product development. The book generally confirmed what I assumed so that was good. The book provide a very good 101 lecture and a high level framework to organize further investigation.

[Erika · Rating 4 out of 5]

Overall, this book has a good overview of new product development. It is a great place to start. With what you learn in this book you will have a better understanding and be able to focus on what you find interesting.