Grounded Theory: A Practical Guide for Management, Business and Market Researchers

by Christina Goulding

Written with a clarity of style and a practical slant throughout, Grounded Theory  represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

186 pages, Paperback

First published January 1, 2002