Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition , social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
One of those marketing/business books in which the author doesn't BS you.
Unlike a lot of non-fiction authors, Kim Walsh Phillips (whom I'm read for the first time) has a writing style that comes across as both genuine and skillful, a rare mixture to find these days. Most non-fiction books are written in a pretty bland way, but Phillips manages to add her personality into almost every paragraph. Now, this book may have been ghostwritten for all I know, but it's written very well.
As for the content itself, it deserves five stars. The author gives clear instructions on using Instagram for business in a way that actually leads to concrete outcomes, i.e. sales (unlike a lot of social media marketing that's meant to vaguely raise brand awareness or whatever). Lots of different stories/case studies are included, in addition to the author's personal experience in using Instagram for her business.