Sell What You Sow!: The Grower’s Guide to Successful Produce Marketing

by Eric Gibson

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Genres: Gardening

304 pages, Paperback

First published January 1, 1994

Reviews

[False · Rating 2 out of 5]

A book on how to market and sell produce you have grown to the general public. A sound, overall guide to things you should know before starting a produce business.

[CFAITC]

Reference book provides growers details on how to successfully market produce.