Affective Computing and Sentiment Analysis: Emotion, Metaphor and Terminology

by Khurshid Ahmad (Editor)

This volume maps the watershed areas between two 'holy grails' of computer the identification and interpretation of affect – including sentiment and mood. The expression of sentiment and mood involves the use of metaphors, especially in emotive situations. Affect computing is rooted in hermeneutics, philosophy, political science and sociology, and is now a key area of research in computer science. The 24/7 news sites and blogs facilitate the expression and shaping of opinion locally and globally.  Sentiment analysis, based on text and data mining, is being used in the looking at news and blogs for purposes as diverse brand management, film reviews, financial market analysis and prediction, homeland security. There are systems that learn how sentiments are articulated. This work draws on, and informs, research in fields as varied as artificial intelligence, especially reasoning and machine learning, corpus-based information extraction, linguistics, and psychology. 

164 pages, Hardcover

First published January 1, 2011

About the author

Khurshid Ahmad was a Pakistani economist, philosopher, politician, and an Islamic activist who helped to develop Islamic economic jurisprudence as an academic discipline and one of the co-founders (along with Khurram Murad) of The Islamic Foundation in Leicester, UK.
A senior conservative figure, he was a long-standing party worker of the Islamist Jamaat-e-Islami (JeI) party, where he successfully ran for Senate in the general elections held in 2002 on a platform of Muttahida Majlis-e-Amal (MMA). He served in the Senate until 2012. He played his role as a policy adviser in Zia administration when he chaired the Planning Commission, focusing on the role of Islamising the country's national economy in the 1980s.