The Invisible Grail: In Search of the True Language of Brands

by John Simmons

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.

Genres: Business

240 pages, Hardcover

First published March 13, 2003

Reviews

[Karina Soerjodibroto · Rating 4 out of 5]

This is a nice insight on brands... People talk about visual identity all the time (esp. when you're a graphic designer) but they seem to miss the fact that verbal identity exists. It was a little boring in the middle, but the alphabetical journey that came afterwards was very fun!

[Jafarul Warner · Rating 5 out of 5]

Clear and consise