New Business Ventures And The Entrepreneur

by Howard H. Stevenson, Michael J. Roberts

This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.

Genres: Business

692 pages, Hardcover

First published January 1, 1985

Reviews

[Marcus Goncalves · Rating 4 out of 5]

Great book, but really a collection of HBSP cases, which can all be found there. But offers supporting data for its claims and models, expanding entrepreneurship beyond a soft skill approach with data and charts.

[Bader Al-Shafei · Rating 1 out of 5]

Flipped through the pgs. Didnt read it.