A good book where we can learn that in every success story of successful company, we can see that each of them usually had a special characteristic that made them different. Character shows who you really are. Because nowadays customers are smart. They want to know all about product that they bought. What is the philosophy behind the making of the product, is it made with high idealism or it is just being plain made.
According to the writer, to build a strong Character, there are 3 component: 1.EXCELLENCE 2.PROFESSIONALISM 3.ETHICS
From this book, we can learn from each champiom stories from lots of great company that implement each of those three components. A great book to read for all who interested to become a person with Character or to build a team, company with good Character.