Essentials of Marketing

by Jim Blythe

This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world.

Genres: Business

335 pages, Paperback

First published May 1, 1998

Reviews

[Sofia · Rating 3 out of 5]

Not bad for summing up four years in university