Now Loading: The Aesthetic of Web Graphics

by Ivan Vartanian

Elegant and playful this great new title takes an aesthetic approach to web graphics, focusing on the impulse of the web designer to create something that transcends the purely commercial dimension of site design. Now Loading looks at the influence the web has had on design and how web designers achieve a balance of information, composition, symbols, color and audience satisfaction despite the restrictions of cyberspace. The book is split into sections that cover animation, information, iconography, products, services, designers' home pages and more. In a section called 'private sector' the general population expresses itsef . Now Loading assesses Flash and other multimedia tools and shows how creative execution of color, graphics and visual organization has given life to some of the world's leading corporate websites.

157 pages, Paperback

First published November 1, 2001

About the author

Ivan Vartanian is an author, editor and the founder of Goliga Books, Inc., a book-packaging company specializing in art, photography, and design. His publications on art include: Full Vinyl: The Subversive Art of Designer Toys, an overview of hundreds of the world's most popular miniature collectible figures and the inspired creators behind them, Andy Warhol: Drawings and Illustrations of the 1950s, which traces the artist's ten years of work as a commercial illustrator before his re-invention as a pop artist and impresario, Egon Schiele: Drawings and Watercolors, a comprehensive chronology of the artist's rapid development as a master of human expression before his death at the age of 28, and Drop Dead Cute: The New Generation of Women Artists in Japan, a survey of contemporary drawing in Japan. His design books include: Now Loading . . . : The Aesthetics of Web Graphics, a survey of cutting-edge web design, Graphiscape: New York City and Graphiscape: Tokyo, a series of books about “found graphics“ that define the graphic sense of major cities, and TypoGraphics, a look at the overlap between graphics and type. His photography books include the monographs Studio Portrait: A Documentary of Yoshitomo Nara, Kamaitachi: Photographs by Eikoh Hosoe, and the anthology Setting Sun: Writings by Japanese Photographers. Ivan Vartanian lives in Tokyo, Japan.