Advertising & IMC: Principles and Practice

by Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells

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Genres: Textbooks, Business

688 pages, ebook

First published March 28, 2009

About the author

Sandra Ernst Moriarty

Reviews

[Kayla · Rating 3 out of 5]

Textbook for Principles of Advertising Class.

[Sonam Puri · Rating 5 out of 5]

amazing case studies.

[Hidayatullah Ibrahim · Rating 4 out of 5]

Great book for practitioners in Advertising and Marketing

[Betsy · Rating 2 out of 5]

I don’t ever expect a text book to be a stimulating read, but this one was incredibly boring and dry. It was far too wordy, which made it too long, which resulted in a lot of time wasted reading a bunch of unnecessary filler. This book could have been half the length and still included all relevant information. If teaching an advertising course, I’d highly advise finding a different source.

[Ottotan · Rating 4 out of 5]

Very general introduction of advertising

[Shreyansh Priyam · Rating 4 out of 5]

Nice Book

[Chrisvella · Rating 4 out of 5]

For a Class text it was pretty good. All my reading lately is for school.