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The Tricked-out Toolbox: Promotion and Marketing Tools Every Writer Needs
Whether you’re just sticking your toe into the murky waters of the publishing industry, traversing the white waters of your already established career, or somewhere in between, The Tricked Out Toolbox is for you. In The Tricked Out Toolbox, you’ll identify your personality type: introvert or extrovert? Read anecdotes from authors about what’s worked for them and what hasn’t. Get ideas, craft a budget, build a marketing plan, and learn how to execute it. With checklists and worksheets galore, real-life advice, and an easy to read format, this user-friendly, practical guide allows you to pick and choose what promotion and marketing tools will work for you. If you buy one business book this year, make it The Tricked Out Toolbox. "In today's tough market, savvy promotion is often a key ingredient to an author's success, but few authors are familiar with all the tools available to them. They spend a fortune on the things that don't work and overlook opportunities that might create more impact.
That's why I'm thrilled Melissa Bourbon and Tonya Kappes have taken on this aspect of the writer's life and demystified the process. In THE TRICKED OUT TOOLBOX the new author has all he/she needs to successfully promote his/her latest book.
That's why I'm thrilled Melissa Bourbon and Tonya Kappes have taken on this aspect of the writer's life and demystified the process. In THE TRICKED OUT TOOLBOX the new author has all he/she needs to successfully promote his/her latest book.
- GenresWriting
170 pages, Paperback
First published February 1, 2012
1 person is currently reading
88 people want to read
About the author
Tonya Kappes
455 books3,692 followersBeloved cozy mystery author Tonya Kappes is bringing her charming world to the screen!
The Hallmark Channel is thrilled to announce a television series in development based on Tonya’s wildly popular 40-book series, A Camper & Criminals Mystery.
A celebrated Amazon All-Star and USA Today bestselling author, Tonya has written over 180 southern cozy mysteries filled with heart, humor, and unforgettable small-town characters. Her novels, known for their southern charm and rich emotional storytelling, have been praised by readers and critics alike, earning her a coveted spot as a Woman's World Book Club Pick six times.
Writing full-time from her camper, Tonya crafts worlds where mystery, friendship, and a little mischief collide — and now, her stories will come to life for cozy mystery lovers everywhere.
Visit Tonya:
Facebook at Author Tonya Kappes,
https://www.facebook.com/authortonyak...
Webpage
tonyakappes.com
Goodreads
https://www.goodreads.com/author/show...
Twitter
https://twitter.com/tonyakappes11
Pinterest
https://www.pinterest.com/tonyakappes/
For weekly updates and contests, sign up for Tonya's newsletter Kappes Krew Weekly via her website or Facebook.For years,
The Hallmark Channel is thrilled to announce a television series in development based on Tonya’s wildly popular 40-book series, A Camper & Criminals Mystery.
A celebrated Amazon All-Star and USA Today bestselling author, Tonya has written over 180 southern cozy mysteries filled with heart, humor, and unforgettable small-town characters. Her novels, known for their southern charm and rich emotional storytelling, have been praised by readers and critics alike, earning her a coveted spot as a Woman's World Book Club Pick six times.
Writing full-time from her camper, Tonya crafts worlds where mystery, friendship, and a little mischief collide — and now, her stories will come to life for cozy mystery lovers everywhere.
Visit Tonya:
Facebook at Author Tonya Kappes,
https://www.facebook.com/authortonyak...
Webpage
tonyakappes.com
Goodreads
https://www.goodreads.com/author/show...
https://twitter.com/tonyakappes11
https://www.pinterest.com/tonyakappes/
For weekly updates and contests, sign up for Tonya's newsletter Kappes Krew Weekly via her website or Facebook.For years,
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Community Reviews
Displaying 1 - 6 of 6 reviews
April 8, 2013
This is a great introduction to marketing, branding and social networking for those starting out in indie publishing.
It gives helpful pointers in establishing your brand, clearly identifying what it means and how you should go about it and continues to explain the fundamental principles of marketing. The authors offer their own experiences, showing how they marketed their own books and sound, common sense advice.
Blogging and social networking is also explained, informing the potential indie author the benefits of this type of publicity. There's a great tip list that you can refer back to when conducting book signings and radio interviews are also covered.
I gave it 3 stars as I felt there were some crucial areas not given enough attention, such as Goodreads, Facebook pages and sponsored posts via high traffic sites, like Kindle Nation, Pixel of Ink etc. Used correctly, these are great forums and sales boosters.
However, I've yet to find any one book that is totally comprehensive. This is most suited to the beginner in the industry, although I still found plenty of useful tips in here.
It gives helpful pointers in establishing your brand, clearly identifying what it means and how you should go about it and continues to explain the fundamental principles of marketing. The authors offer their own experiences, showing how they marketed their own books and sound, common sense advice.
Blogging and social networking is also explained, informing the potential indie author the benefits of this type of publicity. There's a great tip list that you can refer back to when conducting book signings and radio interviews are also covered.
I gave it 3 stars as I felt there were some crucial areas not given enough attention, such as Goodreads, Facebook pages and sponsored posts via high traffic sites, like Kindle Nation, Pixel of Ink etc. Used correctly, these are great forums and sales boosters.
However, I've yet to find any one book that is totally comprehensive. This is most suited to the beginner in the industry, although I still found plenty of useful tips in here.
February 22, 2012
This is a surprisingly helpful book, full of tips for marketing and promoting your book. I found several ideas I'd never heard of before. There are several appendices with worksheets towards everything from your overall writing dreams to checklists for marketing plans. These are available to download from a supporting website also.
On the downside, my copy being an ebook, the kindle app I was reading this from provided a lot of formatting quirks to my reading - a lot of the text ran in together, yet there were pages with huge gaps in them, and some of the appendices were virtually unreadable.
There is a stack of information in this book, and I would hasten to guess that it will become a go-to for me in the coming few months as I move into publication myself. I recommend it for any soon-to-be authors or already published authors looking for some new ideas to throw in their own toolbox.
On the downside, my copy being an ebook, the kindle app I was reading this from provided a lot of formatting quirks to my reading - a lot of the text ran in together, yet there were pages with huge gaps in them, and some of the appendices were virtually unreadable.
There is a stack of information in this book, and I would hasten to guess that it will become a go-to for me in the coming few months as I move into publication myself. I recommend it for any soon-to-be authors or already published authors looking for some new ideas to throw in their own toolbox.
April 7, 2012
I bought this for my kindle and I'm really impressed with the down-to-earth approach to book promotion/marketing. I think it's got great points that can help a writer whether they are just starting out to already established. Plus, you can't beat the $4.99 price.
I encourage anyone interested in a writing career to pick this one up. In this POS economy, authors are being asked to do more and more promotion regardless of which type of publishing you do (i.e. traditional, e-book, self-pub). It's important to be prepared and plan ahead.
As a publicist, I would highly recommend this book.
I encourage anyone interested in a writing career to pick this one up. In this POS economy, authors are being asked to do more and more promotion regardless of which type of publishing you do (i.e. traditional, e-book, self-pub). It's important to be prepared and plan ahead.
As a publicist, I would highly recommend this book.
July 7, 2012
After listening to Ms. Ramirez speak at a writer's workshop, I picked up this book. It's an easy to read informative book on promotion and marketing for a writer. After devouring the information and helpful instructions, I feel much better armed and informed. It's full of places where I've highlighted information.
The Tricked-Out Toolbox is a keeper!
The Tricked-Out Toolbox is a keeper!
May 16, 2012
Some parts I could skim because I already had a handle on them, but other parts I slowed right down and took notes. Lots of great, effective, and inexpensive tips on how to market your books and writing. From the aspiring author to the published author. Includes worksheets.
July 5, 2012
This is really good, esp for a new author or one who is trying to make an impact out there, like me. I really like the appendices at the back, which you can print off from their website. It made me work out what my brand for non-fiction is.
Displaying 1 - 6 of 6 reviews