Small Business Management: An Entrepreneur's Guide to Success

by William L. Megginson (Editor)

A short, concise small business management text primarily for the two-year market. The second edition contains a business plan workbook, a practical perspective, and effective pedagogy.

Paperback

First published January 1, 1994

Reviews

[Deniss Ojastu · Rating 4 out of 5]

A well-structured textbook on small firm management covering all major functional aspects that a small venture owner needs to know - from operating resources to employing to basics of financial management. It is quite easy to read, contains several useful models and many relevant examples.

Although I read an international edition, it was very U.S.-focused, or, to be more precise - South-U.S.-focused. The authors often express their politically biased (often anti-governmental) opinions which distract attention from more relevant general topics. Several examples are quite outdated - although I read the sixth edition from 2009, quite many cases and illustrations stemmed from the end of the 1990s - beginning of the 2000s.

But in general, it is worthwhile reading for anyone interested in starting and managing a new venture - particularly, chapters 5-15 (out of 17).

[Rsality Bosque · Rating 5 out of 5]

i want read this book