Scriptwriting for High-Impact Videos: Imaginative approaches to delivering factual information, Second Edition

by John Morley

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that you can adapt to virtually any situation. And you'll be shown proven techniques for communicating visually and writing for the ear, seven essential strategies for improving any video, plus guidelines for involving content experts and decision makers in the process while still maintaining creative control.Also examples and ideas to spark your imagination, including project proposals, creative treatments, research and interview questions, techniques for using drama and humor, and a complete list of creative approaches you can adapt to your next script.

326 pages, Paperback

First published February 20, 1992

About the author

John Morley, 1st Viscount Morley of Blackburn OM, PC was an English Liberal statesman, writer and newspaper editor. Initially a journalist, he was elected a Member of Parliament in 1883. He was Chief Secretary for Ireland in 1886 and between 1892 and 1895, Secretary of State for India between 1905 and 1910 and again in 1911 and Lord President of the Council between 1910 and 1914. Morley was a distinguished political commentator, and biographer of his hero, William Gladstone. Morley is best known for his writings and for his "reputation as the last of the great nineteenth-century Liberals". He opposed imperialism, the Boer War, and British entry into the First World War in 1914.

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