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Image As An International Public Relations Concept: A Special Issue of the Journal of Public Relations Research
The Herbert Quandt Stiftung of Munich, Germany -- a foundation of the BMW Corporation -- has chosen public relations research as one of its primary projects for facilitating international communication, especially between Germany and the United States.
The second of three international conferences sponsored by the foundation focused on image as a concept for study and practice in public relations. This issue not only reviews some of the work presented, but also adds an international element to scholarship in public relations, bringing together scholars in both the English- and German-speaking communities. The editors believe this conceptual, international dialogue will help to advance scholarship in public relations throughout the world.
The second of three international conferences sponsored by the foundation focused on image as a concept for study and practice in public relations. This issue not only reviews some of the work presented, but also adds an international element to scholarship in public relations, bringing together scholars in both the English- and German-speaking communities. The editors believe this conceptual, international dialogue will help to advance scholarship in public relations throughout the world.
88 pages, Paperback
First published November 1, 1993
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