Advertising and The Business of Brands

by Bruce H. Bendinger, Ann Maxwell

Book by Bendinger, Bruce H. H., Maxwell, Ann, Barnes, Beth, Tucker, Elizabeth, McGann, Anthony, Gustafson, Robert, Lloyd, Carla, Jordan, Tom, Wardrip, Jon, Avery, Jim, Altman, Dennis, Kendrick, Alice, Ganahl, Dennis, Hester, Joe Bob, Marra, James, Carla, Lloyd

Paperback

First published January 1, 1999

Reviews

[Pat Doyle]

Bruce knows how to make learning fun. And what's more fun than learning about advertising. Great textbook!