Spreading the Word: How a "Johnny Appleseed" from the Heartland spread American books across three continents

by Karl Zimmer

A memoir by a pioneer in international publishing sales describing his years of selling American books throughout Cold War Europe (both sides of the Iron Curtain) and the African continent. A history of the exciting era of American book publishing that no longer exisits.

158 pages, Paperback

First published November 13, 2010