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(1) Combine concepts and practice. The textbook and the accompanying supplements have been designed to provide close integration between concepts and practice.
(2) Emphasize problem-solving skills. This book features problem-solving guidelines to help students master the fundamental skills of data modeling, normalization, query formulation, and application development.
(3) Provide introductory and advanced material: Business students who use this book may have a variety of backgrounds. This book provides enough depth to satisfy more advanced courses, but the advanced parts are placed so that they can be skipped by the less inclined.
656 pages, Hardcover
First published November 2, 2000