Math and jargon make essential financial concepts seem intimidating, but that is simply because most books do not have the goal of being accessible to interested readers – this book does. In ten easy-to-read chapters, it explains all the essential financial tools and concepts, fully illustrated with real-world examples and Excel implementations.
Very easy read on the essentials of risk and return. The chapters are short and the format is Q and A between the professor and the student. Enjoyed it as an intro to the subject, but need other books to grasp the topic and build on it.
In my opinion, the author has successfully delivered on his promise that this book is not going to give the readers a hard time. The book is really easy to follow. I do have a great admiration for the author and am looking forward to reading whatever he writes.