E-Mail Marketing for Dummies

by John Arnold

Updated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.Helps you map out an e-mail marketing strategy with reachable objectivesSimplifies the process of list-building, message-creation, and results-trackingOffers legal guidance, so you stay compliant with anti-spam lawsShows you how to deliver your message and incorporate social mediaExplains how to track and interpret resultsIncludes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Genres: Business

364 pages, Paperback

First published November 2, 2007

About the author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca–Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All–in–One For Dummies and Mobile Marketing For Dummies.

Reviews

[Renee · Rating 1 out of 5]

I'm working on emails for a fundraising campaign, and picked up a few marketing books at the library for inspiration, including this one. It's disappointing. My normal routine with library books is to hoard them through two renewals, until I start getting fined (sorry, librarians! I'm trying to mend my ways), but I returned this one within days.

I was looking for concrete ideas & case studies on how to increase interaction & conversion. This book, however, focuses heavily on the technical side of email marketing. Which just seems out-of-date, now that we have ever-improving services like Mailchimp & Constant Contact that handle the bulk of email marketing's technical challenges. Another library book I'm finding much, much more useful is Chris Baggott's Email Marketing by the Num8ers.

[MK · Rating 1 out of 5]

E-marketing can increase sales the most by targeting your own fan base.
The appeal of E-Marketing is that it is not externally controlled like social media marketing, and it gives you the freedom to make sales.

However, there is no explanation of the most important points, and the book is focused on conceptual explanations similar to those found in university course texts (as is the case with other Dummies series), I found it to be of no use in practice.

[Arjun · Rating 4 out of 5]

good, basic read for fundamentals for email marketing