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The Art of Being Chosen: Secrets of Success from Giants of Retail

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Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the six guiding principles for retail success - no matter how large or small a retail business may be.

326 pages, Paperback

First published October 1, 2010

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Martin Butler

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562 reviews10 followers
July 29, 2016
Fascinating to read short, 4 or 5 page long, pieces about what has been behind the success of many top retailers. Some great insight and lessons that would apply to leaders in any industry looking to build a great culture or inspire innovation.

The only downside, which is no fault of Martin Butler, is that the interviews are from 2008-09, so the stories don't seem as relevant now.
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