Family Child Care Marketing Guide: How to Build Enrollment and Promote Your Business As a Child Care Professional

by Tom Copeland

With more and more children being cared for in a family child care setting, it is no longer a market that can be taken for granted. Quality, prices and procedures are just a few of the important issues that matter the most to current and prospective customers. With this in mind, caregivers are faced with the challenge of setting their family child care apart from the rest. Learn how to spread the word about the benefits of your quality child care services! The Family Child Care Marketing Guide will help you maximize your enrollment and income and find inexpensive ways to promote your business. Learn from dozens of marketing tips, including ways to use current parents to help attract new parents, how to close the sale with prospective parents, where to advertise effectively, and more. This 120-page guide is perfect for new providers or experienced professionals.

150 pages, Paperback

First published December 1, 1999