Why We Love Disney: The Power of the Disney Brand

by Andi Stein

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

Genres: Business

282 pages, Paperback

First published February 14, 2011

Reviews

[Courtney]

This book is meant to be read alongside the Communications class she teaches at CSUF.

This is way too easy. It feels like rereading a Wikipedia page I might have looked at a few years ago. Great for those unfamiliar with the history of Disney, but not so much for those of us who have already read other Disney histories/criticisms. The book's research concluded around 2012 after Disney acquired Marvel Entertainment.