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Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet

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An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

"Bob's plan for online music marketing is comprehensive, simple, and clear. With a no-excuses attitude and a hot-off-the-press list of current publications, blogs, and digital distributors, this book is a must-read for anyone serious about making a living as a modern musician in the Internet Age."
-Jack Conte, of the popular YouTube duo Pomplamoose

"Bob Baker does it again! This is a wonderful, comprehensive guide to all you should (and shouldn't) be doing to get your music exposed to the masses online."
-Ariel Hyatt, author of Music Success in Nine Weeks

"Pick up this book, turn to any page, and you will start getting ideas you can use right away. Bob Baker gives you what you should be doing right now to win fans, get publicity, and generate sales for your music."
-Jason Feehan and Randy Chertkow, indie musicians and authors of The Indie Band Survival Guide

"When it comes to low-cost, creative music promotion, Bob Baker is your #1 source for hypnotic marketing ideas. Read this book! Your friends will marvel at how you got so popular so fast."
-Dr. Joe Vitale, author of The Attractor Factor and Hypnotic Writing

180 pages, Paperback

First published April 10, 2011

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About the author

Bob Baker

82 books14 followers
I help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world!

Here's the official bio:

Bob Baker is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.

He is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berklee Online, the continuing education division of Berklee College of Music in Boston.

CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers."

He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion!

Bob's other titles include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Online," "Unleash the Artist Within," and more.

Check out Bob's free ezine, blog, podcast, video clips and articles at http://www.TheBuzzFactor.com, http://www.FullTimeAuthor.com and http://www.DIYcareerManifesto.com.

Bob is also a seasoned guitarist/singer/songwriter. He is Music Director of the Gateway to Agape Choir in St. Louis and part of the duo Soul Massage with Pooki Lee. For details on Bob's music, visit http://www.SoulMassageMusic.com/ and http://www.GatewayToAgape.com/

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Displaying 1 - 1 of 1 review
Profile Image for Maren Brehm.
19 reviews3 followers
January 5, 2016
Useful, if a bit outdated

This is a fantastic guide for all musicians looking to do their own PR, but some of the websites need to be updated (FourSquare is now Swarm, Google Buzz no longer exists) but the concepts remain the same, and they are SOLID.

Maren Montalbano, mezzo-soprano
http://marenmontalbano.com
Displaying 1 - 1 of 1 review