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Entry Strategies for International Markets
Revised and expanded, represents the latest word on an evolving and complex subject. Offers recent examples of company practices and greater detail on the complexities of global integration. Paper. Export marketing.
200 pages, Hardcover
First published September 1, 1986
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Displaying 1 - 3 of 3 reviews
January 20, 2008
Despite when it was written, the book is still relevant for the themes it introduces.
February 3, 2008
This book guides you for knowing the behavior of your customer ,so that you can decide the strategy in marketing precisely
October 9, 2013
great book talking about entry modes
Displaying 1 - 3 of 3 reviews