A source book of proven tips and techniques to make your writing clearer, simpler, and more memorable. Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences. Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptualization, writing, or editing.
The approach of using real examples from the published world is good, but the method adopted is incomplete because the author only states what to do, which is just the echo of every heading. There are no real reasons given as to why the methods work. There is no subjective input as to what he prefers . And there is nothing resembling language or linguistic commentary. The problem with this book is that it's not helpful to anyone who's good with English, and I don't think it's helpful to people learning because they have no context to the grammar shaping what is being demonstrated. I can personally only see it effective in a writing class where an instructor refers to it in real time...