Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

by Joseph R. Dominick, Barry Sherman, Fritz Messere

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

352 pages, Paperback

First published January 1, 1990