Power Sales Words: How to Write It, Say It And Sell It With Sizzle

by Vicky Oliver

In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.
Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.
Power Sales Words -- How-to advice on writing copy -- Hundreds of lists of essential sales words -- Dozens of attention-grabbing headlines -- Questions that get your target's attention
Packed full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words is a must-have shelf reference for all writers.

280 pages, Paperback

First published May 1, 2006

About the author

Vicky Oliver isn’t just a Career Coach, she’s a Career Artist, helping people to find and hone their professional brand and using it to reach their career goals. Her extensive experience and research make her a top job-hunting consultant. Her background in marketing and as an award-winning copywriter at brand name, top-tier advertising agencies in Manhattan, has made her an expert not only in advertising but also in branding oneself online through emerging internet technologies. She channels that artistic energy now in helping others begin or enhance their careers.

Vicky’s quick wit, high energy, and sexy charm have made her a popular mainstay on dozens of nationally syndicated radio shows, including Chicago’s Job Talk USA, San Francisco’s Business Shrink and Air America. Radio hosts often comment she’s one of the most fun interviews and / or listener call-in sessions they’ve ever had! Her television appearances include Bloomberg Television, MSNBC, CBS, and local network affiliates throughout New York. Check her out on New York’s WB Channel 11 interview on You Tube at www.youtube.com/watch?v=lksaxfrzouI.

Vicky speaks publicly in career seminars and job fairs. She was designated in-house job hunting expert at the Shomex Diversity Fair in Madison Square Garden. Her first book, 301 Smart Answers to Tough Interview Questions is a best seller in its category. It's available in eight countries and has been translated into Chinese and Turkish.

Reviews

[Talbert Houle · Rating 2 out of 5]

Used this as another reference to help me write good copy for our website and marketing materials.

Surprisingly, there is a good amount of information packed in so little. The short paragraphs offer inspiration and good common sense reminders. For example, asking questions and keeping the copy simple will attract readers more than long, flowery jargon. Also, the six most popular words in the English language are, "free," "you," and "cancel at any time."

[Ronnie · Rating 5 out of 5]

What a great marketing tool. This is a book everyone in business should read