Transnational Management : Text and Cases

by Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Genres: Business, Textbooks

Paperback

First published January 1, 1992

About the author

Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979).
As a practicing manager prior to joining the faculty of Harvard Business School, he worked as a marketing manager with Alcoa in Australia, as a management consultant in McKinsey's London office, and as the country general manager of Baxter Laboratories' subsidiary company in France.

Reviews

[Priyam Roy · Rating 1 out of 5]

I only read this because I was forced to. I think I would liken it to literal horseshit.

[Ben Lever · Rating 4 out of 5]

I didn't read all of this one but what I read was quite good. Balanced, nuanced and insightful chapters on theory, and some very interesting case studies. Again, it's a textbook so probably not something many people will read by choice, but would definitely recommend it to someone who wanted to set it as the text for their class (particularly as the case studies are best used in a classroom setting where you can bounce ideas off others).

[Marie · Rating 2 out of 5]

I think I would have liked this book more if I had a professor who utilized class to explore the bigger ideas the book presents. The book alone though is very dry. The case studies are fairly interesting, and add to the book nicely, but unfortunately I did not read as many as I should have.

[mpfrom · Rating 2 out of 5]

Yipee! This class is over. I'm done!!! (with this book anyway)