How to Do Critical Discourse Analysis: A Multimodal Introduction

by David Machin, Andrea Mayr

Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.
Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.
Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.
This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.
David Machin is Professor of Linguistics at Shanghai International Studies University.
Andrea Mayr is an Associate Professor at Zayed University.

360 pages, Hardcover

Published April 3, 2023

Reviews

[Lorry-ann Austin · Rating 5 out of 5]

This book is absolutely essential for anyone embarking on multimodal critical discourse analysis. While it is lighter on theory, it provides essential practical applications and how to steps to begin your own analysis. It also provides excellent defence of critics of qualitative approaches such as MCA. Highly recommended.