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Consumer Research: Postcards From the Edge
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
428 pages, Paperback
First published May 14, 2014
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February 13, 2022
This is a broad-ranging and stimulating look at postmodern consumer research. Chapter 10 is especially good for those interested.
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