Emilio Pucci

by Mariuccia Casadio

Inspired by athletic wear and the bright flags used during horse races, Emilio Pucci designed unmistakable prints using combinations of bold colors and geometric shapes. Fashioned into silk jersey dresses that flattered the female figure, these light, versatile sheaths became all the rage among the international jet set of the 60s. Pretty soon, Pucci prints appeared everywhere on shoes, purses, luggage, billfolds, bathing suits, nightgowns, bras, and underpants. Then, between 1960 and 1970, Pucci s designs underwent a previously reserved for an enthusiastic elite, they became a mass phenomenon. Through the use of new types of fabrics, Pucci helped liberate women from girdles and padding, ushering in an extraordinary chapter in modern culture.

80 pages, Hardcover

First published January 1, 1998

Reviews

[Alana Klinka · Rating 4 out of 5]

I am obsessed with Pucci's patterns, they truely are timeless. There is some history on Pucci which is interesting but it is basically all pictures. The make up, hair and design of the shoots is worth a look as well.

[Muffy Kroha · Rating 5 out of 5]

Has some of the 90's revival in it too- Which I think is worth while- It is interesting to look at the styling...